摘要： 人格权财产利益的救济面临理论、实践及道德三重困境。《侵权责任法》第20条采一元论的规范模式，综合补偿、预防双重立法目的，确立了实际损失、侵权获益以及酌定赔偿等多元化的赔偿数额计算方式。该条规定适用于侵害非物质性人格权益造成财产损失的情形，且以侵犯可商业化利用的人格标识为典型。侵权获益赔偿的理论基础在于不法管理，权利人需提供侵权人总收益额的初步证据，由侵权人证明与侵权无关的收益以及可以扣除的成本或费用。酌定赔偿标准不同于精神损害赔偿的自由裁量，建议以人格权益客观价值为基准，结合具体个案情形酌定赔偿数额。被侵权人应当有权选择最有利于损害救济的赔偿标准。

关键词: 人格权财产利益, 财产损害赔偿, 侵权获益赔偿, 酌定赔偿标准

Abstract: The relief of the economic interests in personality right faces the triad of difficulties：theory, practice and morality.Based on dual legislative purpose of  compensation and prevention, Article 20 of Tort Liability Law, which adopted the normative model of Monism in German, establishes comprehensive measures of damages including actual losses, disgorgement of profits and discretionary compensation.The provisions mainly apply to property losses by infringement of non-material personality interests, especially personality identification that can be commercially exploited.The rule of disgorgement of profits lies in the theory of quasi spontaneous agency.The infringed should provide the preliminary evidence of the total amount of the infringer's income, and it is the infringer's burden to prove any proportion of its total incomes, which were not due to the use of the infringing personality identification, and the allowability of deductible costs.The discretionary compensation, which differs from discretion of mental damages, can be measured in specific case with the marketplace value as the baseline.The infringer should have the right to choose the way to calculate the damage which is the most beneficial to the relief of rights.

Key words: The Economic Interests in Personality Right, Article 20 of Tort Liability Law, Pecuniary Damage, Disgorgement of Profits, Discretionary Compensation