摘要： 法人名誉权往往与言论自由权、舆论监督权等相互冲突，如何实现这些权利之间的平衡是实践中法人名誉权保护的难题。在消费者表达诉求的侵权认定中，应对行为的过错程度和违法性进行认定，采用推定的方式判断名誉损害事实的存在，并应当体现保护弱者的司法理念。在媒体侵权认定中，应考察其出发点是否为了公共利益的需要，内容是否基本真实，不得对法人名誉故意丑化、侮辱，还应积极履行真实查证义务。在网络侵权案件中，要注重对网络言论自由权的维护，同时严厉打击恶意诽谤、造谣行为。针对竞争对手侵权，明确商业言论自由及其行使界限，避免名誉权诉讼被滥用，对商业竞争者之间的诋毁行为应当施加较重的责任，以健全市场机制。

关键词: 法人名誉权, 消费者诉求, 舆论监督权, 网络言论自由, 商业言论自由

Abstract: As an important civil right，corporate reputation is the general principles of the civil law entrusted tothe legal person. Corporate reputation often conflicts with freedom of speech，public opinion supervision，then how to realize the balance between the rights is a problem in the practice of protecting the corporate reputation. In the consumer appeal infringement，we should investigate the degree of fault and illegality recognition of coping behavior, use the constructive way to determine the existence of the facts of the reputationaldamage，and reflect the judicial idea of protect the weak. In the media infringement，we should examinewhether the starting point is to the need of public interests，the content is generally true，while not to deliberately deface，insult the corporate reputation. In addition，we should actively fulfill obligation to actual verification. In illrernet infringement cases，we should pay more attention to the maintenance of the online speech，crack down on malicious defamation，and slander action at the same time. In cases of the rival tort，we shouldclear commercial freedom of speech and exercise boundaries，avoid reputation lawsuit abuse，impose heavyresponsibility on the acts of slander between commercial competitors， and improve the market mechanism.

Key words:  Corporate Reputation, Consumer Demands, Public Opinion Supervision, Network Freedom of Speech, Business Freedom of Speech