摘要： 通用名称不具有内在商标显著性，美国、德国、法国和我国商标法律制度从不同的角度、以不同的方式在一些特殊的情况下认可通用名称具有商标意义。此种立法取舍，除了符合通用名称与商标关系的内在逻辑基础外，我国新商标法规定了使用获得商标显著性的方式也为其提供了技术支持。但是，赋予通用名称商标意义在适用中会引发很多问题，包括通用名称的认定问题，本来具有显著性的商标沦为通用名称而丧失显著性并进而丧失商标权的保护问题。

关键词: 商标 , 显著性 , 通用名称

Abstract: Generic names do not inherently have distinctiveness，while United States，Germany，France and People’S Republic of China recognize in their trademark regimes that under some circumstances generic names can be used as trademarks．Revised Trademark law of People’s Republic of China introduces the new regulation about distinctiveness can be acquired from use．This makes it possible to grant the genetic names trademark status，which is supported by the logic rationale underlying the relationship between the generic Barnes and trademark rights．Generic names may have trademark status even within a narrow scope will give rise to considerable problems while applying．such as how to define the generic names，how to look at those originally inherent distinctive marks that have lost distinctiveness and fallen out of the scope of the trademark protection．

Key words: Trademarks, Distinctiveness, Generic Names